07860 432102  |  Info@fiehn.co.uk


Dan Fiehn is a highly sought-after executive with over 30 years of experience leading transformative change in some of the world’s largest businesses. 

Having spent ten years of his career at Markerstudy Group, the UK’s 4th most prominent provider of Motor Insurance, Dan is widely respected as an expert in digital strategy and operational delivery. He has a proven track record in spearheading innovation and driving digital agendas. 

As a leader with a “challenge to improve” mindset, Dan has successfully transformed IT functions, overseen complex business acquisitions, and revolutionised daily operations across diverse businesses. 

If you’re looking for someone who can help you take your business to the next level, Dan Fiehn is your man.

Dan is an executive technology leader passionate about making a lasting positive difference and maximising shareholder value.


  • As the Chief Operating Officer (COO) of Incited, a cutting-edge Fintech that offers Data Science as a Service, Dan is responsible for operational delivery, ensuring processes and technologies scale with business growth.
  • 30 years of experience in operational, technology, and leadership roles within global financial services brands.

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