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Digital Transformation

Innovation is essential for long-term business survival. However, research indicates that up to 70% of all digital transformations embarked on fail because people resist the very things necessary for success.

A leader driving digital transformation has to influence others, create a compelling vision, communicate, empower people, and build teams to be successful.

Transformation involves moving individuals and teams from the known to the unknown. Rather than immediately giving up habits and beliefs, it takes time to make sense of new ideas and adjust, and resistance is a natural part of the change process. 

So, if you’re about to embark on a digital transformation programme, remember focusing on people ahead of technology will boost digital benefits.

Dan is at the leading edge of driving significant transformational change that makes a positive lasting difference, underpinning rapid growth.

Through the roles Dan has held, he has led the way in data analytics, real time pricing, and operational excellence, winning numerous awards including Gartner Best Digital Product (EMEA) in 2016, and Celent Model Insurer awards for five consecutive years.

“I have been impressed with Dan’s technology vision, insight, and leadership. What is clear is the great work he and his team have done in transforming his business and leading the way in his sector through award-winning technology innovation and real-world deployments.

I was honoured to have him speak at our Annual Summit as our keynote. He did not disappoint! His presentation was first class; insightful, interesting and fun! This is a view shared across the delegates scoring him in the upper echelon of presenters over the 13 years of me running the event.”

Jonathan Sharp

Executive Director, Britannic Technologies


What are the Dan’s professional values? Simply:

  • delivering results and adding business benefit
  • instilling drive & optimism, inspiring others through his actions and positive attitude
  • foreseeing potential opportunities that have passed others by and acting on them
  • unashamedly striving for excellence & success within the commercial markets he operates


With over 30 years’ experience in technology within Financial Services, Dan’s specialties include:

  • Leading multi-functional teams
  • Delivering complex transformational change
  • Defining digital strategies
  • Scaling Technology and Business Operations

Notable Digital Transformation Highlights include:

  • Author of the Markerstudy Group’s first integrated digital strategy, personally bringing the business and technology organisations together.


  • Led the business migration of significant £185M personal lines insurance acquisition, overseeing safe data transfer of 1.2M customers and business readiness of 1000+ staff across numerous UK locations.  Realised substantial cost savings with c50% headcount reduction, equating to c£50M annual cost reduction. (Click here to read the article)


  • Established a Data Science team using multiple best-of-breed tools, yielding a 40% increase in customer retention in the first 12 months.
  • Initiated and directed the development of new pricing and quoting engine, optimising loss ratios whilst offering a scalable and performant service.  The solution was amongst the first in the market and processes over 55M unique quotes a day.  The platform enables 200+ data enrichment points to feed into its pricing decisions, leveraging data analytics to improve renewal and retention across the book and significantly increasing panel share.

  • Rebranded IT division to “M-Powered”, triggering a step change in operational levels and capabilities, winning numerous industry accolades for delivery and innovation.

  • Established and chaired an Innovation Hub called “M-Powered by Innovation”.  Responsible for scanning for opportunities, developing strong technology partnerships, and getting smart with new technology and data.

  • Built Internet of Things (IoT) platform connecting smart video dash-cams, reducing client premium and positively transforming driver behaviour

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