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I’m thrilled to announce that I have been appointed Chief Operating Officer (COO) at the Data Insurtech, Incited today.

Incited is a technology company (Insurtech) supporting the financial services sector (more on Incited below). I came across their services whilst leading a significant acquisition at Markerstudy Insurance. We had the challenge of maintaining access to 13 years of customer data locked with a legacy system that was due to be decommissioned. I got first-hand just how innovative and speedy their solutions are. However, I didn’t for a moment think I would end up joining their senior leadership team.

Incited was established in 2016 by founder Nick Turner (more on Nick below), and he set about establishing an expert team, including Mike Coe and Mark Towse. I enjoyed working alongside Nick and Mike for many years at Sterling Insurance (now part of Covea) and Markerstudy Group. We’ve implemented many solutions during our time together, and through our like-minded no-nonsense approach and sense of humour, we formed life friendships.

So when Nick started talking to me about a role at Incited, it sparked my interest. You see, after over 30 years in the industry, I’m driven by the desire to transform the insurance industry. Historically, insurance has been behind the curve digitally, grappling with legacy tech and watching its financial services peers in sectors like banking benefit from exploiting their data. However, it doesn’t need to be this way, as there is so h potential for those bold enough.

With Incited’s uniquely integrated data science, analytics and artificial intelligence (AI) proposition, they are a disruptor that is accelerating insurers’ digital journeys. The future possibilities for growth are enormous.

Nick kindly quoted:

We supported Dan during his digital journey at Markerstudy, recognising his clarity, vision and relentless drive when developing and implementing strategy. Having worked with Dan for many years, we did not have to look far for an industry leader with shared values and the right mix of leadership, strategy and technology experience.

My appointment is the second senior hire at Incited this quarter, following the appointment of experienced finance executive David Blake as the Company’s Chief Financial Officer (CFO) last month.

Nick concludes:

Our new COO’s arrival signals the scaling of Incited’s offering and continued significant investment in our senior leadership team with the skills and experience to take the Company forward.

About Data Insurtech – Incited



Insuretch – Incited is an award-winning data and software engineering company that provides advanced analytics and application development services to the insurance, financial services, telecoms and pharmaceutical industries.

We specialise in designing and delivering innovative solutions that integrate and extend the latest cloud data and software components.

Our solutions provide advanced analytics tools for real-time modelling and prediction, uncovering patterns in data, detecting fraud, improving customer retention, generating dynamic pricing solutions and enhancing reporting and interactive data exploration. We develop systems that integrate data with technology, using the latest innovations in data science, machine learning and AI.

Incited was formed in January 2016 to provide data and technology services, software engineering, solution architecture and project management. We are a team of experts with decades of experience delivering data solutions across various industries. Each Incited consultant has a proven track record in their field of expertise. The insurtech has a culture of continuous staff development, training and certification to ensure we are at the forefront of our chosen areas.

Incited is a Microsoft Azure partner dedicated to digital innovation and committed to our client’s success through the creative application of technology and data insights. We are founder members of the Data Science Foundation, and members of our team sit on the judging panels for the International Data Science Awards.


About Nick Turner



Nick founded, Insurtech. Incited in 2016 and is the Company’s CEO, responsible for strategy and driving growth, guiding the leadership team, supporting new business development and client delivery. He has over 30 years of experience delivering data solutions, working with GSK, Sterling Insurance (now part of Covea), Ageas and Markerstudy.

Nick’s career has been consistently ahead of the trend, having worked on the first web pages for online switching, leading to the boom in price comparison websites. He is a former CIO of an early dot.com and now advises the world’s leading financial services brands on data science and digital transformation.

He is the architect of Incited’s SaaS offerings for analytics, machine learning and data enrichment as a service. A former researcher and lecturer in data analysis at Kingston University, Nick is a founder member of the Data Science Foundation and judge of the International Data Science Awards.

I’m delighted to be part of the team, and I look forward to sharing the journey as we look to transform the Financial Services sector and beyond.


London, UK, 21 September 2021:


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