07860 432102  |  Info@fiehn.co.uk

Technology Leader

Technology is radically transforming business, and it’s only just started. Digital advancements such as Robotic Process Automation (RPA), the Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI) are all having a seismic impact on the markets, the workforce and are set to introduce unprecedented levels of operational efficiency

Those who are nimble and take calculated risks will find new ways to transform, create value, and exploit fresh opportunities.

Dan is a pragmatic technology leader, centring on improving a company’s competitiveness through prudent use of non-differentiating services to maximise operational efficiency whilst enhancing its ability to price its products dynamically. Dan takes cost planning very seriously and personally drives this agenda, leveraging his deep experience as a business operations leader and a former Chief Technology Officer (CTO) to challenge feasibility and add realism to proposed estimates. This is a highly effective approach and delivers proven benefits.

“Dan has altered the face, and name, of IT, leading the change to M-Powered and revolutionising the daily operations. He and the team have won numerous industry awards for innovation.

More recently, in his Group COO role, Dan has been instrumental in launching projects’ The Right Way’ and ‘M-Powered by Innovation’. However, his career-defining moment has to be the successful migration of the CO-OP Insurance.” 


As Incited’s Chief Operating Officer (COO), Dan plays a crucial role in overseeing operational delivery, ensuring processes and technologies scale with business growth. Dan actively supports C-Level leadership with new business development whilst leading innovation and ESG agendas.

Incited is a technology company (Fintech) providing data science as a service to the financial services market. Established in 2016, Incited’s proprietary data platform is integrated directly with insurers, brokers, software houses and third-party providers to increase profitability.


Previously the Group Chief Operating Officer of Markerstudy Group, Dan was given the remit to establish a Group technology function. He was personally responsible for the digital strategy and its implementation, playing a central role in scaling the IT operation to its present award-winning position.

With a focus on delivering simple, reliable, resilient, secure, and performant solutions, Dan directed the development of new capabilities whilst underpinning the rapid growth of the business, increasing from 500 in 2011 to over 5.000 staff in 2021, based all over the UK.

Dan has over 30 years of experience in operational, technology, and leadership roles within global financial services brands such as Aon, HBOS, LTSB and Sterling Insurance (now part of Covea). During his leadership of Markerstudy, Dan was the architect of the digital strategy, leading the team that brought the business and technology organisations together.

Dan was elected CIO TOP 100 Leader in 2017 and 2018; he is a governing body member of the UK CIO Executive Summit, holds a BA(Hons) in Law with Financial Services, and is a Chartered IT Professional and Fellow of the BCS.

Latest Updates