dan fiehn
dan fiehn

+44 (0)7788 591000  |  Info@fiehn.co.uk

Digital transformation consulting

Digital Transformation Consulting

Welcome to Dan Fiehn’s digital transformation consultancy!

I am an expert dedicated to helping organisations navigate the ever-evolving digital landscape. My goal is to assist companies in leveraging technology to improve their operations, increase efficiency, and drive growth.

I offer many services: strategy development, process optimisation, and technology implementation. Whether you want to modernise your infrastructure, optimise your customer experience, or drive innovation, I have the expertise and knowledge to help you succeed. Let me help you unlock the full potential of digital transformation and take your business to the next level.

Please feel free to contact me today to learn more about my consulting.

“I have been impressed with Dan’s technology vision, insight, and leadership. What is clear is the great work he and his team have done in transforming his business and leading the way in his sector through award-winning technology innovation and real-world deployments.

I was honoured to have him speak at our Annual Summit as our keynote. He did not disappoint! His presentation was first class; insightful, interesting and fun! This is a view shared across the delegates scoring him in the upper echelon of presenters over the 13 years of me running the event.”

Jonathan Sharp

Executive Director, Britannic Technologies

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Learn the four most valuable areas of Digital Transformation in Insurance in 2023 and how businesses will create better customer experiences with digital.

digital transformation 4 main areas
Importance of digital transformation

Why is Digital Transformation essential?

Digital transformation is crucial to any business’s success, as it can lead to increased efficiency and profitability through improved customer interactions, streamlined processes and cost reductions.

With the rise of emerging technologies such as artificial intelligence, cloud computing and the Internet of Things, businesses now have more opportunities to create new business models, products and services that increase their competitive advantage. By investing in digital transformation initiatives, companies can leverage these opportunities to modernise their operations while staying ahead in the current marketplace.

Furthermore, digital transformation also helps promote a culture of collaboration among employees, allowing them to understand better how their efforts contribute towards shared objectives. In short, digital transformation offers organisations the chance to transform themselves into agile and efficient enterprises that can take advantage of new technology trends — transforming ideas into reality.

My values

Digital Transformation Consulting

What are my professional values? Simply:


With over 30 years of experience in technology within Financial Services, my specialities include the following:

  • Delivering results and adding business benefits
  • Instilling drive & optimism, inspiring others through my actions and positive attitude
  • Foreseeing potential opportunities that have passed others by and acting on them
  • Unashamedly striving for excellence & success within the commercial markets I operate
  • Leading multi-functional teams
  • Delivering complex transformational change
  • Defining digital strategies
  • Designing target business operating models
  • Scaling Technology and Business Operations
  • Aligning Business and IT strategies
Digital transformation use cases

Notable transformations

  • Author of the Markerstudy Group’s first integrated digital strategy, personally bringing the business and technology organisations together.
  • Led the business migration of a significant £185M personal lines insurance acquisition, overseeing the safe data transfer of 1.2M customers and business readiness of 1000+ staff across numerous UK locations.  Realised substantial cost savings with a c50% headcount reduction, equating to c£50M annual cost reduction.
  • Rebranded IT division to “M-Powered”, triggering a step change in operational levels and capabilities, winning numerous industry accolades for delivery and innovation.
  • Established a Data Science team using multiple best-of-breed tools, yielding a 40% increase in customer retention in the first 12 months.
  • Initiated and directed the development of new pricing and quoting engine, optimising loss ratios whilst offering a scalable and performant service.  The solution was the first in the market and processed over 55M unique quotes daily.  The platform enables 200+ data enrichment points to feed into its pricing decisions, leveraging data analytics to improve renewal and retention across the book and significantly increasing panel share.
  • Established and chaired an Innovation Hub called “M-Powered by Innovation”.  Responsible for scanning for opportunities, developing strong technology partnerships, and getting smart with new technology and data.
    • Built Internet of Things (IoT) platform connecting smart video dash-cams, reducing client premium and positively transforming driver behaviour.

    In the news

    Digital Transformation Insights